Toxic Protection / Confidence Shock /  Forgembering /  P&G Today



Forgember:  Verb (combination ‘forget’ + ‘remember’) Definition: 


1. To publicly go through the motions of remembering, in such a way as to encourage others to forget


2. To encourage others to remember, but in such a way that they assign responsibility for past events to the wrong parties


(see also: blaming the victim)


3.  To inadvertently bring about remembrance of past events, without having had any intention of doing so 


Forgembering, forgembrance. Examples:  Forgembered history; solemn forgembrance; forgembering is easier than remembering


(see also: forgery, forge)








William Procter and James Gamble, founders of the Procter & Gamble Company, Cincinnati, 1837. 



From the P&G website, we learn that after arriving in Cincinnati, “William took care of his ailing wife, Martha, who soon died.”


Imagine that Martha died in 1980, after using another company’s tampon.  How do you think someone like William, a company founder himself, would have responded?


William signed a “formal partnership agreement” with James Gamble on October 31, 1837.  If Martha had collapsed at a Halloween party, then died of tampon-related toxic shock syndrome (TR-TSS) the next day, might he have insisted upon a “formal agreement” with the company responsible – perhaps an endowment to establish the Martha Procter Museum of the Menovulatory Lifetime?











At P&G’s website, there is a section devoted to “TSS & Tampon Safety.”  Information is contained in the same “notepad” graphic used throughout the site, requiring a visitor to both click on and scroll through to view.


One might expect information about an extremely rare but potentially deadly illness to be presented in a less busy manner, on web pages that looked dramatically different from the others on the site. 


In this context, the Tampax tag line of “Made to Go Unnoticed” is somewhat ironic.





Tampax graphic as of September 2006











"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."


- Standard Lorem Ipsum passage, from



The seemingly handwritten text that serves as backdrop to the blue “notepad,” above, as well as used throughout, is known as “lorem ipsum,” a “standard placeholder text used to demonstrate the graphic elements of a document or visual presentation,” according to a Wikipedia entry.


This “dummy” text is based on an actual work, “The Extremes of Good and Evil,” written over 2,000 years ago by the Roman writer Cicero.


Imagine a plaintiff’s lawyer in a TR-TSS case quoting Cicero at trial’s start: 


 “...we denounce with righteous indignation and dislike [people] who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue.”









Below Jay Gooch, “P&G spokesman,” quoted in a  2003 article.


Below, Iris Prager, “North American Education Manager for Tampax” and SMCR member, responds to a question on



“TSST-1 is a superantigen, meaning that high levels can trigger an immune overreaction, preventing antibody production.


But the P&G team thinks the lack of antibodies could be linked to a deficit of a protein called complement in the patients' blood. Complement is made by a gene on chromosome 6 that might be defective in some people. "We are discussing developing a test," says Jay Gooch, spokesman for P&G.


The work could complicate the legal situation for the few dozen women each year who make claims against tampon makers. Procter & Gamble is "probably trying to develop a defence by saying 'but for a genetic component this would never have happened, so don't blame the tampon'," says medical attorney Mark Hutton of Hutton Law in Wichita, Kansas, who represented 1000 women in a toxic shock class action suit in 1996.


Whatever the merits of the argument, a good lawyer might be able to convince a court, he says.


P&G denies legal defence is the aim of the research. "That's just not the motivating factor," Gooch says. "It's difficult to speculate what scientific data is valuable and not valuable in any kind of context," he adds.”, September 24, 2003





Dear Iris,


I recently started using tampons. At the beginning of my period I use a super tampon which lasts about 5-6 hours. I would like to wear a tampon to bed since it is more comfortable (I sleep for about 8 hours). Can I wear a super plus tampon to bed so it lasts 8 hours or should I just wear a pad?





Dear Jo,


I think you can try to wear a super plus at night as long as you are flowing heavily and you change the tampon not later than 8 hours after you inserted it.



-, September 8, 2006


















Below is what Tambrand’s national counsel has to say about toxic shock syndrome litigation.  Note the use of the word “extinct” to describe their success in defending Tambrands in court.  Compare the tone of voice in the following with that found throughout  Procter and Gamble acquired Tambrands in 1997.





“Toxic Shock Syndrome. Our earliest activity in pattern tort litigation was the defense of Tambrands Inc., a leading manufacturer of tampons, in the toxic shock syndrome litigation. Since 1980, we have served as national counsel for Tambrands in defending several hundred toxic shock syndrome cases. In this capacity, we handled every aspect of the Company's cases throughout the country, as well as in Canada, the United Kingdom and Australia, including formulating national strategy; preparing cases for trial and trying the cases; selecting and preparing all company witnesses and expert witnesses; negotiating or supervising local counsel in negotiating all settlements and handling all related appellate work. This has been an extremely successful litigation-our client has not lost a single trial, and as a result the litigation has become virtually extinct. We also successfully opposed the certification of a nationwide Rule 23(b)(3) opt-out class of plaintiffs claiming to have contracted toxic shock syndrome from tampon usage.”







Forgetting, remembering...or forgembering?











Mission Statement / Critique of the Museum of Menstruation and Women’s Health:
Why do we need another museum of this kind?



Art, Poetry and Music

of the Menovulatory Lifetime

From Protection to Expression: The Future of Menstrual Advertising

Menstrual Monday

Broken Tampon Memorial Fountain


Menovulography:  the years from puberty to menopause, told as a story with pictures


Toxic Protection / Confidence Shock



Menstrual Synchrony, Suppression and Globalization

Contact MOLT




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